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By Ishbel Macleod, PR and social media consultant

September 6, 2014 | 1 min read

The focus is not on the pets, but rather their owners, in this American ad for cat treats brand Temptations.

Starting out like an advert for a sporting brands, strong men and women limber up, with only blink-and-you’ll-miss-it glimpses of cats giving the game away that something else is going to happen.

Created by adam&eveddb, the payoff comes when you see exactly what the men and women were gearing up for: throwing kitty treats.

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