Mulberry creates interactive ‘Carascope’ quiz to push Cara Delevingne collection
Luxury fashion house Mulberry has created an interactive quiz to tie in with the online launch of the new handbag collection by model Cara Delevingne.
The mobile-enabled ‘Carascope’ quiz is designed to let customers find out which bag is best suited to them by answering five questions, such as ‘Town or Country’, to play on the bag’s versatility and functionality as well as Mulberry’s core brand values.
Consumers are then presented with a unique animation using the answers they gave and their Cara Delevingne Bag match. The animation can be shared to a user’s social media channels, and a link is provided to drive consumers to the Mulberry website.
Mulberry announced the collaboration with Delevingne as part of February’s London Fashion Week, and since then has offered exclusive content from behind the scenes, as well as access to pre-order, for fans of the new collection.