TradeNext has signed Abbas Farid, one of the world's top freestyle footballers, as 'the Search for an Asian Football Star’ ambassador on the eve of the scheme’s first heat at Wembley stadium later this month.
The hunt for the UK’s best Asain footballer will kick off at England's national stadium on the 27 September and will travel to Birmingham and Manchester throughout October.
The Welsh Farid, who is of Pakistani descent, has been branded as the king of freestyle football, most notably performing with Ronaldhino at AC Milan's San Siro six years ago.
Players between 10 and 18 should register for the event on the ‘Search For An Asian Football Star’ website to participate when it visits Powerleague football centres nationwide.
The tournament champion will win a week at the TradeNext FootballCV academy plus a training session with FA qualified coaches at St George’s Park.
On the scheme, Farid said: “I am really looking forward to attending the launch of Search For an Asian Football Star at Wembley. I’m sure the initiative will be extremely beneficial to increasing participation in football within the Asian community.
“Hopefully the competition will unearth a young star that can go on to play football professionally.”
On Friday morning Arsenal players celebrated football diversity with a campaign designed to kick homophobia out of the Barclay's Premier League as part of Stonewall's rainbow laces campaign, which on that day trended on Twitter in the UK.