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Malaysia Airlines Travel & Leisure Drum News

Malaysian Airlines to keep ‘bucket list’ competition but change “inappropriate” name

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By Ishbel Macleod | PR and social media consultant

September 4, 2014 | 2 min read

Malaysian Airlines has confirmed to The Drum that its ‘bucket list’ competition – asking fans what destinations they want to visit before they die – will remain, but the name has been changed.

A spokesperson said: “The competition had been earlier approved as it was themed around a common phrase that is used in both countries. The airline appreciates and respects the sentiments of the public and in no way did it intend to offend any parties.

“The initiative of the competition is designed to inspire and encourage travellers to dream, plan and book their next holiday with Malaysia Airlines.”

Aimed at the Australia and New Zealand market, those who booked travel on the airline were invited to submit an essay of under 500 words in answer to the question: “What and where would you like to tick off on your bucket list, and explain why?”

The authors of the most creative answers would go into a draw to win one of 12 return economy class airfares from Australia and New Zealand to Malaysia or one of four 16GB Apple iPads with Retina Display.

However, the airline admitted that the bucket list name was “inappropriate at this point in time”, following the fatal crashes of MH370 and MH17.

Now asking for the “to-do” list, the competition will run until 31 December 2014.

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