Online French fashion retailer La Redoute UK has embarked on its first digital only marketing campaign brining its ‘French Style Made Easy’ message to multiple online media channels.
The creative, which is centred on a video designed to trigger an emotional connection with viewers, aims to empower the audience through the ‘Language of Love’ encouraging people to break down sentimental barriers and speak from the heart.
Created by Scorch London, the short film features unknowing women receiving tender messages from a mysterious Frenchman before revealing that the true author of the words are the people closest to them.
Saida Gallouj, La Redoute UK CEO, commented: “Britain’s reluctance to express emotions is a trait we do not share with our French neighbours, who are known to be hopeless romantics – Paris is the City of Love after all.
“This led us to search the nation for women to appear in our video, nominated by a family member or friend who wanted to tell them just how wonderful they are. We know that this can be uncomfortable for British people, so we offered them a French actor, Mr La Redoute, to articulate their feelings for them. We hope this empowers others to do the same and share their Language of Love across the country.”
To ensure maximum exposure La Redoute is working with Unruly who is supporting the social marketing of the video, Carat who are handling planning and buying and Home who will run PR and social media for the duration of the campaign.
Social media users can engage with the campaign using the hashtag #languageoflove.