The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

September 3, 2014 | 1 min read

Asus has today unveiled its £199 smartwatch, adding to the new collection of wearables on sale.

Set to run on the Android Wear operating system, the watch will pair with smartphones on Android 4.3 or higher, using Bluetooth.

Asus VP Mitch Yang said that the watch will mean users will “always be connected to everything that matters in your life”, with the connectivity including an ability to find the user’s smartphone.

The watch will also include a ‘wellness manager’ to measure steps taken, calories burned, activity duration, heart rate, exercise intensity and relaxation level.

Other tools will allow the watch to take pictures, as well as be used as a remote control and time manager when giving a business presentation or lecture.

The launch took place at the IFA trade show in Berlin.

Smartwatches Android ASUS

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