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Ad of the Day: Samsung Televisions - Power of the Curve

This sumptuous piece for Samsung's new Ultra High Definition telly box certainly knows how to strike a pose. The music is full of corporate bombast and the VO is affectedly breathy and feeble but never mind all that: it's the visual side of things that matters - and it delivers lavishly. Directed by Floria Sigismondi, the spot conveys a sense of the experience of watching UHD on a curved screen and makes us covet a Samsung of our own.

Creative Agency: Cheil Worldwide

Regional CD: Kate Hyewon Oh

Film Production: Believe Media (Los Angeles) / QUAD (Paris)

Director: Floria Sigismondi (repped by Believe Media)

Executive Producer: Liz Silver (Believe Media) / Mark O'Sullivan (Believe Media) / Martin Coulais (Quad) / Yoon-Seok Nam (Keystone Films) / Brigitte Slama (Keystone Films)

Photography: Alex Lamarque

Ad of the Day is brought to you in association with David Reviews.

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