The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Better Together Yes Scotland Alistair Darling

Yes campaigners attack Better Together 'family' poster appeal as indyref battle heats up


By John Glenday | Reporter

September 2, 2014 | 2 min read

A battle of words has broken out over a Better Together poster campaign exhorting voters to vote no in the upcoming referendum on Scottish independence, after nationalists claimed it suggested people who loved their families should say ‘no thanks’.

Alistair Darling fronted the launch in Greenock yesterday, unveiling a trio of posters designed to appeal to floating voters, saying that the referendum should not be about patriotism but judgement.

One read: ‘ I love Scotland — I am saying No Thanks,” whilst another showed a smiling family alongside the words: ‘We love our kids — we’re saying No Thanks.’ A third poster in the set said simply: ‘I love my family — I am saying No Thanks.’

Deputy first minister Nicola Sturgeon lambasted this approach however, declaring she at first thought it was a spoof. Sturgeon said: “For the record, I love my family but I’m voting ‘yes’.”

Yes Scotland soon got in on the act with a doctored variant of the offending poster.

Better Together drew criticism for a ‘patronising’ advert last week which many regarded as sexist.

Better Together Yes Scotland Alistair Darling

More from Better Together

View all


Industry insights

View all
Add your own content +