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South West Trains seeks to delay the 'back to school' mentality with final summer marketing push

South West Trains has joined forces with The Bank to help lengthen summer with a new campaign spanning OOH, direct marketing and digital.

‘Make it a longer South West summer’ is the second integrated campaign for South West Trains from The Bank and aims to inspire travellers to delay the ‘back to school’ mentality and head out to one of South West Trains destinations.

Emma Wiles, South West Trains head of marketing, said she hoped the creative would be enough to “inspire travellers to explore the great destinations on our network and take advantage of great offers”.

Following The Bank’s appointment to the South West Trains account in July 2014, Tristan Connel, MD, The Bank, commented: “We are delighted to add such a familiar and respected company to our portfolio of clients. The team here at The Bank is genuinely passionate about the brand. We have already created two great and memorable campaigns for the brand and look forward to many more.”

Wiles added: “We are excited to be bringing The Bank on board.”

The campaign is now set to run through September.

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