RadioTimes.com traffic surges 65% in a year to reach record audience figures

RadioTimes.com recorded its busiest ever month in August and reported 65 per cent year-on-year growth for the month.

The TV listings provider pulled in 4.5 million unique visitors to its website compared to 2.7 million in August 2013, and recorded its highest ever day of traffic on 27 August with 537,500 unique visitors.

According to the title, the boost follows an increase in investment since BBC Magazine and Magicalia merged to create Immediate Media Co in 2011. Since then, the Radio Times editorial team has increased and the website has been redesigned.

Tim Glanfield, editor of RadioTimes.com and digital products, said: “The visitor numbers to RadioTimes.com are a great testament to the hard work, never-say-die spirit, relentless innovation, and brilliant creativity of a team I’m very proud to work with.

“What a thrill it is to see our award-winning website continue to grow so rapidly in size, stature and style; a particular triumph considering August has traditionally been the slowest month for the site. It’s a very exciting time for Radio Times digital as we continue to expand on the web, on mobile and beyond.

Earlier this year, RadioTimes.com was awarded the Chairman’s Award at the Online Media Awards and named best lifestyle/leisure news site.

August also proved to be a successful month for The Drum, which recorded a record audience of more than 1.1 million unique users.

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