Mars partners with HIV charity (RED) for Make Lives Better campaign
Mars Chocolate UK has joined with HIV charity (RED) to drive forward a campaign to raise money and awareness to help prevent the transmission of the disease from mothers to babies in Africa.
The Make Lives Better campaign will see the chocolate maker’s biggest brand, Galaxy, as the spearhead, with 5p from each of the personalised bars donated to the Global Fund.
Celebrities including Mollie King, Alesha Dixon and Victoria Pendleton have each designed a Galaxy wrapper.
Fiona Dawson, president, Mars Chocolate UK, said the partnership reflects the food makers aim of making “lasting positive impacts” both in the UK and abroad.
“We’re absolutely delighted to be working in partnership with (RED) to make a very real impact on the ground in Africa. As a mother as well as a businesswoman I’m very proud to today announce this partnership with (RED).
“It’s another step in Mars’ efforts to use our scale and the power of our brands to make lasting positive impacts at home and overseas. It builds on our ongoing work to help socially and economically empower African women.”
It is hoped that £750,000 will be generated by the partnership.