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Dildo attack and swearing during transfer deadline day sees Sky Sports News reported to Ofcom

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By John McCarthy | Media editor

September 2, 2014 | 3 min read

Sky Sports News may come fire from Ofcom for its coverage of the football transfer deadline day which saw swearing and a dildo attack broadcast on Monday.

Reporter Alan Irwin finished his broadcast despite the dildo

Broadcast watchdog Ofcom said it received eight complains for cases of offensive language, likely perpetrated by fans involved in the background of reports.

The channel, led by Jim White who has become synonymous with UK football transfers, has claimed it received no direct complaints.

Sky Sports News reporter Alan Irwin was also assaulted by a blue dildo during a live broadcast outside an Everton training complex. A fan rubbed the object along his face and ear - much to the applause of other by-standers.

The watchdog said it will assess the complaints before deciding whether to launch an investigation into the channel.

A Sky News spokesman apologised for the incident: “Millions of viewers followed our coverage of transfer deadline day, which included over 270 live reporter updates from outside football clubs over the final 24 hours.

“We apologise to those whose enjoyment was spoiled by a small number of incidents and we’re looking into ways to avoid this happening again in the future whilst ensuring fans remain a key part our live coverage.”

The broadcaster received extensive coverage on social media with ‘#JimWhiteDay’ and ‘#SkyTransferDeadline’ trending on Twitter in the UK.

On Tuesday morning it emerged that Manchester United was the most tweeted about football side in the UK, with Radamel Falcao, Angel Di Maria and Danny Blind joining the club near the window’s close.

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