Axa General News UK

Ascentric names Sarah Lyons as new head of marketing

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By John Glenday | Reporter

September 2, 2014 | 1 min read

Online investment platform Ascentric has poached Axa Wealth’s senior marketing manager, Sarah Lyons, to serve as its own head of marketing.

The switch was given the green light by Ascentric sales and marketing director Mike Morrow who was drawn to Lyons’ communications and promotion skills which he views as ‘critical’ ahead of a planned overhaul of back office systems next year.

Commenting on her appointment Lyons said: “I’ve always admired the independence and adviser focus of the Ascentric business and the opportunity to contribute further to its success at this exciting time for the platform market is very appealing.”

Axa General News UK

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