Adidas Originals has collaborated with Rita Ora to launch a socially focused campaign that puts the singer’s fans centre stage.
Created by The Upside, ‘Unstoppable’ launches with an interactive, short animation narrated by Ora which celebrates living in the moment and saying goodbye to barriers and obstacles in order to become #Unstoppable.
A second phase of the campaign showcases the A/W14 collection within the Unstoppable lookbook - a collaboration between Ora, her fanbase and the Originals community.
Working with five emerging fashion illustrators, including Sandra Suy who has worked with brands including Chloé, Zara and Wella, chosen winners from social media have been illustrated alongside the pop star with the fans chosen sending in selfies via social media to be illustrated and dressed in the collection.
The #Unstoppable campaign aims to drive awareness and engagement around the five separate ‘packs’ that make up the collection with items including footwear, apparel, outerwear and accessories.
Social content and live experiences are planned over the coming weeks to engage fans, with the first being a live launch at the Adidas Originals London store on Thursday 4 September.
The collaboration will run for three seasons until Autumn 2015.