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By The Drum Team, Editorial

September 2, 2014 | 1 min read

Are we alone in thinking the anniversary of the start of World War I has been badly mishandled? Perhaps it's because the events marking the centenary began in January - but there doesn't seem to have been the right level of gravitas in most of the coverage. This film for the Royal British legion offers a glimpse of how it ought to have been done. Infused with a dignified sombreness, it reminds us of the human tragedy that started to unfold a hundred years ago.

Creative Agency: RKCR/Y&R

ECD: Mick Mahoney

Creative Director: Andy Amadeo

Senior Creative: Freddie Wood

Creative: Psembi Kinstan

TV Producer: Fiona Renfrew

Film Production: Partizan

Director: Stevie Russell

Producer: Ella Sanderson

Photography: Steve Anis

Editor: Matt Dollings @ Partizan

Post Production: MPC

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Ww1 Centenary The Royal British Legion Y&R London

Content created with:

RKCR/Y&R

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