Twofour Group merges Twofour Digital, Rocket Science and Twofour Arabia to create consolidated branded content firm

Mark Hawkins, chief executive of One Two Four, told The Drum: "I see a lot of growth opportunity; branded content is an area that a lot of organisations are talking about and trying to get involved in, but we actually create that content and have been doing so for 25 years.

"It’s now a matter of bringing that together under one vision as a business, internationally as well as in the UK.

"We felt that we needed to focus the business around our customers' audiences and align ourselves around those audiences. This is the time to bring all the elements together and work with brands under the one banner.

"That’s the essence for us, bringing the best parts of the brand part of the business together as one and getting the talent together with one focus - how we’re connecting brands with their audiences through the most entertaining and informative content possible."

The company will be headquartered in the UK and has backing from private equity firm LDC.

The news follows the Twofour Group’s merger with Boom Pictures last year, and the appointments in January of Russell Oakley as head of business development at Twofour Digital, and Olivia Yabsley as director of marketing.

The Twofour Group produces TV content such as Educating Yorkshire (Channel 4) and Harry’s South Pole Heroes (ITV).