Tesco Mobile is showcasing its credibility and simplicity in a new brand campaign that promotes its offers and services as a cut above the rest.
Created by Wieden+Kennedy Amsterdam, ‘Enough Said’ comprises of a series of three 30-second films.
Each film states the relevant Tesco Mobile offer upfront – anytime upgrades, 4G at no extra costs, capped contract – leaving the mobile provider the rest of the ad time for a little bit of fun.
Tesco Mobile head of brand and communications, Steve James, explained: “We’re big fans of plain speaking at Tesco Mobile. We get straight to the point in our latest advertising campaign with clear, simple messages about the benefits of our network all on the best-selling smartphones and tablets.
“This means we can use the rest of the time to give viewers a bit of light hearted entertainment.”
Providing the “light hearted entertainment” are a human cherry, a tap dancing flea named Ricardo and a heavy metal parrot.
Targeted video-on-demand versions of the films will further extend the fun along with pre-rolls that actively encourage people to skip the ad after Tesco Mobile’s offers are covered in the first few seconds.