BBC encourages youngsters to get into computing and coding with new content

By Ishbel Macleod | PR and social media consultant

September 1, 2014 | 3 min read

BBC’s coding and digital creativity initiative for 2015 has kicked off already, with the launch of new content across Bitesize, CBBC and CBeebies that will encourage children across the UK to get involved with computing and coding.

In a launch that coincides with the new computing curriculum in England, the BBC has launched media-rich computer science content on Bitesize, covering topics such as debugging and writing programs, how the internet works and binary and data representation.

Sinéad Rocks, acting head of BBC Learning, said: “We know that many children are genuinely interested in technology and we want to play our part in inspiring and empowering them to pursue their passions and to find out even more. Our new education resources are designed to give a hands on approach through a range of great animation, video and interactive games that we hope will really engage and entertain whilst also enabling our audiences to develop key digital skills.”

Two programmes are also set to launch on CBBC with the aim of teaching children about the world of computers.

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Appsolute Genius will see presenters Dick and Dom look at ideas, creations and discoveries have shaped the world of coding, computer programming and gaming. The show will also see viewers challenged to design and help build their very own game, with the winning app to be released.

A new series called Technobabble will also be launched on CBBC, presented by Frankie Vu and Clara Amfo, to discuss the latest apps, games and inventions in the digital world.

CBeebies is also set to make a nod towards the digital world with Nina And The Neurons: Go Digital.

Joe Godwin, director of BBC Children’s, added: "It’s really important that BBC Children's is at the forefront of digital creativity, because for millions of children CBeebies and CBBC are their first port of call for facts, information and inspiration. And with Dick and Dom and Nina and her Neurons leading the charge, we are sure it will be huge with our audiences."

Bima D-Day, an initiative which looks to bridge the gap between young people and the digital industry is taking place on 8 October.


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