The new series of The X Factor, which included the return of Cheryl Cole and the debut of Spice Girl Mel B as judges, pulled in a peak audience of over 10 million viewers.
According to overnight viewing figures released by ITV, the first episode of the 11th series of the musical talent show, which this year lowered its age limit to include contestants of 14 and over for the first time, drew a peak audience of 10.6 million viewers.
— ITV Press Centre (@itvpresscentre) August 31, 2014
The full audience figures had not been released at the time of writing, while catch up figures will be added to the final total at a later date.
Meanwhile, TalkTalk will this year sponsor the long-running entertainment series, by including viewers performing some of the most popular songs from the last year within its idents for all programmes related to The X Factor, including behind the scenes programme, The Xtra Factor.