The Drum Awards for PR 2022

Live in -h -min -sec

Harvey Keitel Direct Line Pulp Fiction

Ad of the Day: Direct Line - "Mr Fix"

Author

By The Drum Team | Editorial

August 31, 2014 | 2 min read

Sponsored by:

What's this?

This spot decisively severs all ties with the phone line graphic so familiar to the brand and puts Harvey Keitel somewhat unexpectedly in its place. Yes, here he is, reprising his role as Pulp Fiction's Winston Wolf, but fixing the insurance problems of ordinary folk instead of disposing of carelessly killed corpses. It's quite a departure, and a terrific idea.

Creative Agency Saatchi & Saatchi

Film Production Gorgeous

Director Chris Palmer

Editor Scot Crane @ The Quarry

Post Production nineteentwenty

Sound Design Anthony Moore @ Factory

Ad of the Day is created in association with David Reviews.

Harvey Keitel Direct Line Pulp Fiction

Content created with:

Saatchi & Saatchi

Find out more

More from Harvey Keitel

View all

Trending

Industry insights

View all
Add your own content +