Ad of the Day: Direct Line - "Mr Fix"

This spot decisively severs all ties with the phone line graphic so familiar to the brand and puts Harvey Keitel somewhat unexpectedly in its place. Yes, here he is, reprising his role as Pulp Fiction's Winston Wolf, but fixing the insurance problems of ordinary folk instead of disposing of carelessly killed corpses. It's quite a departure, and a terrific idea.

Creative Agency Saatchi & Saatchi

Film Production Gorgeous

Director Chris Palmer

Editor Scot Crane @ The Quarry

Post Production nineteentwenty

Sound Design Anthony Moore @ Factory

Ad of the Day is created in association with David Reviews.

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