Advertising

Ad of the Day: Direct Line - "Mr Fix"

By The Drum Team | Staff Writer

Saatchi & Saatchi

|

harvey Keitel article

August 31, 2014 | 2 min read

This spot decisively severs all ties with the phone line graphic so familiar to the brand and puts Harvey Keitel somewhat unexpectedly in its place. Yes, here he is, reprising his role as Pulp Fiction's Winston Wolf, but fixing the insurance problems of ordinary folk instead of disposing of carelessly killed corpses. It's quite a departure, and a terrific idea.

Creative Agency Saatchi & Saatchi

Film Production Gorgeous

Director Chris Palmer

Editor Scot Crane @ The Quarry

Post Production nineteentwenty

Sound Design Anthony Moore @ Factory

Ad of the Day is created in association with David Reviews.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

Content created with:

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +