Wyke Farms commences £1.2m autumn winter investment with TV commercial 'Ode to the Cow'
Wyke Farms has invested £1.2m into a cross-platform communications campaign as part of an autumn winter push which includes a new TV advert made by Ridley Scott’s commercial production company, RSA Films.
The campaign film aims to convey Wyke Farm’s brand values of provenance, passion for the countryside and family farming in Somerset. ‘Ode To The Cow’ champions Wyke Farm’s biggest contributor – the cow – and launches nationally on tonight (Monday 1 September) on ITV during Coronation Street.
The £1.2m investment also includes a print campaign running from September until Christmas in popular female lifestyle publications including BBC Good Food, Good Housekeeping, Hello, Now and Women & Home.
“We are excited to be communicating our unique brand values to more shoppers than ever before. In this current competitive environment for grocery brands it is increasingly important for brands like Wyke with a genuine point of difference to articulate that strongly to shoppers,” explained Jennifer Gray, marketing manager at Wyke Farm.
Wyke is also undertaking sampling activity in a bid to reach two million consumers along with a social media push and viral seeding.
Gray added that the brand was planning to “boost our investment further with television and print advertising campaigns launching at Easter” hailing 2015 as the brand’s “biggest year of TV ever”.