Sky's head of creative for Sky Movies and Sky Store, Scott Russell, joins UKTV as creative director

UKTV has named Scott Russell as its new creative director, working across the broadcaster’s network of 10 channels shaping its creative vision and road map.

Russell brings with him more than 10 years’ experience working in the broadcast industry and is charged with overseeing all creative output including on-air promotional trailers, continuity and navigation as well as off-air advertising, brand development and new media activity such as UKTV Play, the network’s recently launched digital brand.

Russell will report to marketing director, Simon Michaelides, who said he was “thrilled” with the appointment.

“Scott comes to us with a wealth of experience gained at Sky, Living, and Bravo, and an outstanding creative track record; not only winning numerous creative awards, but also consistently driving business results. His broader skill set makes him a valuable addition to our management team, and I have no doubt that he’s the right person to lead the creative agenda, and help realise our ambitions for the business. I very much look forward to working with Scott and our external creative partners over the coming months, to define the next leg of UKTV’s creative journey,” he said.

Russell added: “With its mixture of brand defining commissions and stand out acquisitions, it is my absolute pleasure to be joining such an ambitious and creative broadcaster. Throughout the industry, UKTV is known for being a fantastic place to work and from what I have already seen for myself I just can’t wait to get started.”

Russell’s most recent role to date was at Sky serving in the role of head of creative for Sky Movies and Sky Store. Prior to that he lead creative for Living TV, overseeing programme launches such as Grey’s Anatomy, Criminal Minds and Britain’s Next Top Model.

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