Innocent appoints MediaCom to £2.3m media planning account

Innocent has appointed MediaCom to handle its £2.3m media planning media planning and buying account, following a pitch process.

MediaCom beat Vizeum in a closed pitch process, which was announced last month.

Smoothie and veg pot manufacturer Innocent is over 90 per cent owned by the Coca-Cola company, which also appointed MediaCom as its media agency last year in a pitch against Vizeum.

The £6m ad account continues to be held by 101.

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