Twitter has opened up its analytics to everyone, meaning all Twitter users can now discover how many people saw each tweet, how much engagement every tweet received, and how engagement changes on a monthly basis.
Previously only available to advertisers, marketers, verified users and Twitter Card publishers, Twitter had slowly begun opening up the service, but platform engineer Ian Chan announced last night that it is now available to everyone on ads.twitter.com.
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
There are a few exceptions: accounts which are deleted, restricted or suspended cannot see their analytics, nor can accounts less than two weeks old.
To check out their analytics, users sign in and click on analytics, then tweet activity to see how many impressions they received overall, with a list of all their tweets underneath and the individual analytics for each.
This will be able to help businesses track which of their tweets perform the best, and track campaign success.