Tata Sons, the principal investment holding company of the Tata group, has awarded its global brand campaign brief to JWT.
The appointment sees JWT charged with presenting three messages about Brand Tata – Tata is global, Tata is trustworthy, and Tata is a good corporate citizen – in a new campaign.
Of the appointment, Dr. Mukund Rajan, member – group executive council, Tata Sons Limited, and brand custodian, said: “We are delighted to be entering into this partnership with JWT, which has a proud history spanning 15 decades of creative success. As Tata continues its journey towards becoming one of the most admired corporate and employer brands in the world, we look forward to the support of the most credible and globally respected partners.”
JWT global president, and 2015 incoming chairman and chief executive, Gustavo Martinez, added: “This is one of the great corporate stories which deserves to be better known and understood across the globe. We look forward to harnessing JWT's expertise to make sure that global markets recognise the extremely successful values-driven organisation that the Tata brand represents.”
The account was awarded to JWT following a pitch process, with JWT’s London, New York and Mumbai offices working together in order to win.