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78% of those attending London Fashion Week plan to use Twitter

With London Fashion Week around the corner, research from Twitter found that 94 per cent of its users are aware of the event, while 74 per cent have an interest in LFW.

Of those looking to attend LFW, 78 per cent said that they planned to tweet during the event.

The research, carried out by Vision Critical, discovered that 44 per cent will use Twitter to find more details on new high street designs, while a third (37 per cent) say they will use Twitter to find out where to buy items they’ve seen during LFW.

Gordon McMillan, editorial manager at Twitter UK, said: “There is a major opportunity for brands taking part in #LFW. We wrote recently about some of the creative ways that brands can use Twitter, and how there is still more they can do.

“Vision Critical found that of those who have been to #LFW before, over a quarter have bought something as a result of what they saw on Twitter as part of the event."

LFW begins on 12 September.

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