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'Sexist' Better Together's undecided women voter ad sees ridicule and meme backlash on Twitter

A Scots pro-union Better Together campaign ad, aimed at the ‘undecided women’ demographic, has been ridiculed online for being sexist and as a result spawned hordes of sarcastic and critical comments on Twitter.

The ad, ‘The woman who made up her mind’, aired on the BBC and STV, has received over 20,000 views on YouTube.

The Better Together campaign account, which uploaded the video, has now disabled the comments function.

Commentators disliked the ad, which was uploaded on Tuesday so much, the accompanying hashtag ‘#PatronisingBTLady’ saw substantial usage in the UK.

The ad even became a meme in its own respect, during the ridicule, albeit, mostly used by yes voters.

This comes after Alistair Darling, the head of Better Together, took the ALS ice bucket challenge last week and received the goodwill of yes and no voters.

The Scotts Better Together campaign faced embarrassment last week over a blog from writer Yvonne Hama blogged on its website with views deemed to be “completely unacceptable”.

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