Penhaligon’s targets male grooming market with Bayolea range aimed at 'modern gentlemen'
Bayolea, a new male grooming range aimed at the modern gentleman from parent brand Penhaligon’s, has worked with JKR Global to design the new range which includes an Eau de Toilette, shave splash, hair pomade and facial scrub.
Of the design, Daniela Nunzi-Mihranian, creative director at JKR Global, London, said it was influenced by “Edwardian-era print styling, with a heavily typographic and ornate aesthetic that is closely aligned with Penhaligon’s visual equities.”
She added: “We opted for a monochromatic colour palette to complement the silver colours of the tubs and tins, giving us a sophisticated and masculine feel. An injection of lime green around the borders gave us a modern twist.
“The playfulness and eccentricity of the parent brand also come through in the detail: the horizontal strokes across the A’s of the Bayolea logo are actually moustache shapes, whilst scissors, combs, brushes and snippets of hair all make up the fine detail of the label’s embellishment.”
Penhaligon’s head of global marketing, Matthew Huband, said the brand was “delighted” to be “further strengthening our male offering” with the new range which is available for purchase in Penhaligon’s boutiques in London and Singapore.
The launch marks Penhaligon’s first complete male grooming range as it aims to take a greater share of the growing male grooming market.
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