H&M selects Tony Bennett and Lady Gaga for winter campaign

Fashion retailer H&M has chosen Tony Bennett and Lady Gaga for its Christmas campaign, which will feature a track from the duo’s new album Cheek to Cheek.

The campaign will make its global TV debut at the end of November, while an extended version of the ad will be available at on H&M website.

The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor.