Crieff Hydro appoints Dog Digital to handle digital marketing account
The Crieff Hydro hotel group has appointed Dog Digital to handle its digital marketing account, with the aim to improve its digital presence.
The agency has been briefed to devise and implement a range of digital marketing strategies to help engage target consumers across multiple channels.
Sarah Nicolson, marketing manager at Crieff Hydro, commented: “The Crieff Hydro Family of Hotels has recently grown and we recognise the opportunities that lie ahead. We’ve teamed up with Dog at this time on account of the innovation and energy displayed by the marketing team that will no doubt enable us to drive forward with the next wave of our e-commerce strategy, as well as enhance the journey our customers take when interacting with us.”
Dog Digital will also work with Crieff Hydro’s internal team to provide staff training, with the aim of increasing understanding of PPC, SEO, social media communication and content marketing.
Stephanie Lindsay, head of marketing at Dog, explained: “From the outset, they have demonstrated a commitment to digital as an integral part of their wider marketing strategy, and are keen to grow their understanding of digital marketing tools and techniques. With an emphasis on collaboration, the partnership will enable us to flex our muscles and implement each element of our capabilities portfolio, while bringing the in house team up to speed with the latest developments in digital marketing.”
Dog is a member of The Drum Network.
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