Youth charity Always a Chance has unveiled its first national advertising campaign, created by Big.
The campaign looks to provide a positive force against violent crime in the UK, as will appear on donated press and poster sites, with a cinema campaign to follow.
Big creative team Tim Jones and James Cross were behind the campaign, along with photographer and director Martin Brent.
Cross commented: "Always A Chance is a cause close to our hearts and is a growing charity with a huge ambition. By putting our time and skill into creating the campaign, we hope to raise awareness and garner support for the charity's work that helps disengaged young people make positive changes."
The trio donated their time to work on the campaign.
The charity was set up in memory of two young British men, James Cooper and James Kouzaris, who were murdered while on holiday in Florida in 2011.