By Natalie Mortimer | N/A

August 27, 2014 | 1 min read

The British Heart Foundation (BHF) has launched a campaign as part of a recent marketing strategy overhaul which has seen the charity focus on the work it does around research into heart disease.

The ‘Bag it. Beat it’ campaign, which aims to raise funds for research into those born with congenital heart disease, launched today (27 August) and asks the public to donate bags full of their unwanted items to BHF shops.

The campaign features a 10-year old boy, Daniel, who was born with a hole in his heart and received open-heart surgery, aided by research from the BHF.

The launch comes ahead of the new school year beginning next week, when the BHF estimates that 4,000 children with congenital heart defects will start school.

The charity's recently launched strategy sets out a list of priorities up to 2020, during which time it will fund more research discoveries and actively engage heart patients, supporters and volunteers, health and research professionals to inform and shape its work.

The British Heart Foundation News UK

More from The British Heart Foundation

View all