VisitScotland has launched a ‘brand newsroom’ powered by Mynewsdesk to host its news releases and social channels in a single place.
The investment comes ahead of events such as the Ryder Cup, during the year-long Homecoming 2014 and follows recent international coverage of the Glasgow 2014 Commonwealth Games and the Edinburgh Fringe.
Barbara Clark, head of corporate communications at VisitScotland, said: “The tourism industry brings in approximately £11bn annually to the economy and supports around 10 per cent of employment in Scotland.
“Our job at VisitScotland is to ensure that this industry continues to grow by best communicating all of the events and happenings in Scotland to the media, key stakeholders and the rest of the world.
“The responsively designed Mynewsdesk newsroom helps us do this as it is the perfect place to showcase all of our press releases, blogs, videos and images alongside feeds from our social media channels including Flickr, Instagram, Facebook and YouTube.”
Peter Britten, UK managing director at Mynewsdesk, said the recent and upcoming events in Scotland had brought a “tremendous challenge” for VisitScotland in keeping all relevant groups informed and up to date.