Mountain Dew premiere’s ‘mini’ mini series on YouTube
Soft drink brand Mountain Dew has premiered a brand new ‘mini’ mini-series on YouTube consisting of eight 15 second clips.
The blink and you’ll miss it vignettes mark a break from the trend of increasingly bloated television dramas and have been designed to add some extra fizz to the drinks profile.
Viewers can also unlock a host of snackable content via their mobiles whilst following the story of a cartoon character who lives to ‘Do the Dew’; including riding a bottle rocket, rafting along a busy street and taming a sea horse.