Internet retailer Amazon has further expanded its interests with the purchase of Twitch, the live video service Twitch as part of efforts to grow its services for the gaming community, for a cool $970m.
Twitch, launched just three years ago in June 2011, has grown to receive more than 55m unique visitors last month who viewed a cumulative 15bn minutes of content produced by over 1m broadcasters.
Popular with individuals, professional gamers, publishers, developers, media, conventions and esports events the service charts everything from world record Mario attempts to coverage of the industry’s premier conference, E3.
Outlining the rationale behind the move Jeff Bezos, founder and CEO of Amazon.com said: “Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.
Twitch CEO Emmett Shear added: “Amazon and Twitch optimize for our customers first and are both believers in the future of gaming. Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world.”