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Andrew Riddle to head up Rapp Edinburgh offices following departure of MD Rebecca Heaney

Rapp Edinburgh clients services director, Andrew Riddle, is to head up the offices of the Omnicom direct marketing agency following the departure of its managing director earlier in the year.

Rebecca Heaney, who had led the Edinburgh operation for Rapp for nearly seven years, departed in March to take up business consultancy work.

A new managing director will not be appointed, with Riddle now taking over managing the office within his current responsibilities and leading campaign and strategy work.

“We’ve got some great client, with great brands such as Scottish Power, both the domestic and SME work, and we are working really closely with London on that and using the power of the network and working with the strategic team,” commented Riddle.

“Working with London is critical, it’s part of the hygiene and it’s truly how we deliver great ideas. It’s been a natural thing,” he told The Drum.

Riddle continued to reveal that his main ambition for the agency was to now win more work but to also ‘bed in’ Scottish Power as a client and “drive their business forward.”

He added that no further changes were planned as a result of Heaney’s departure: “We want to do some really great creative work and really put Rapp on the map. There are some great agencies in Scotland, and I really want to instill a real creative-led agency as well as a business that is agile enough regionally but also able to access the Omnicom network.”

Riddle joined Rapp Edinburgh three-and-a-half years ago from Ogilvy One where he was ultimately business partner in London.

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