Puma positions itself as the bad boy of sportswear in this commercial made by JWT New York featuring Italian striker Mario Balotelli and Jamaican runner Usain Bolt. To be fair - of these two - only the former can really be considered a bad boy (even when Bolt described Glasgow a "a bit shit" during the Commonwealth Games, the locals found it in their hearts to forgive him) but Balotelli has enough badass mo-fo attitude for the two of them.
Creative Agency JWT (New York)
Film Production Supply & Demand
Director Gerard de Thame
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