Radley overhauls store concept and installs iPad service points
Heritage brand Radley is rolling out a new concept across stores in the UK and internationally as it looks to reflect its omnichannel offering.
The new store concept aims to push the brand’s craftsmanship qualities and to “dial up all these elements” for its growing UK and international consumer base.
The new stores will house Radley’s handbag collections and accommodate the growth of new categories including watches and eyewear, while newly designed service points offer click and collect through in-store iPads.
Lucie Watkins, head of creative commented: “We chose to design the new concept in-house, as we felt we know our customers better than anyone else. We like to look everywhere for inspiration, and where better to look than our birth place and home town. From the brick walls, to the lampposts and cast iron railings, we have tried to bring a little bit of London in to each of our stores.”
Radley’s London flagship store, in Covent Garden, was one of the first British stores to be made over with a further six UK stores following suit over the next 12 months.
Overseas, the brand’s first store in Taiwan was built around the new concept, while the second, due to launch in November, will also feature the new styling. Six key Karstadt locations across Germany, with a further three opening next month, all feature the new concept.