Phones 4u has conducted a snapshot survey which found that 65 per cent of consumers weren’t sure what the terms ‘wearable tech,’ ‘connected home’, ‘smart tech’ or ‘quantified self’ meant.
The data, released in partnership with uBar, also found that 80 per cent of the 631 respondents didn’t intend to buy any smart tech, because they believed the product range was a gimmick, not useful, or they did not understand what the technology did and how it would support their day-to-day lives.
Just 35 per cent of consumers said that they were excited by the future of wearable tech and the connected home specifically, with 20 per cent admitting they had no idea where to find information on such products.
The results tie in with the recent launch of Phones 4u’s BE.SMART proposition, which aims to educate customers on the emerging category and provide a tangible view of how it can positively impact their day-to-day lives. The initiative is currently running in 10 stores across the UK.