SoundCloud, the audio clips website, has revealed plans to introduce advertising as well as the launch of a paid-for subscriber service to allow listeners to skip ads.
Brands including Red Bull and Jaguar will be amongst the first to advertise on the site, with SoundCloud insisting that the money will go to the content provider.
Explaining the move on its blog, SoundCloud said: “The introduction of advertising is an important step for creators. Every time you see or hear an ad, an artist gets paid. If you’re in the US, you’ll start to experience occasional ads from our brand partners. We’re bringing ads on gradually. In addition to supporting creators, ads will keep the service free and open for people to listen to SoundCloud.”
However, the ad payments will only go to artists on the “premier” level of SoundCloud’s new creator partner program. Those on the partner (entry level) and pro accounts will not receive money via advertising, the blog suggests.
The move comes only a few months after Twitter ‘definitely decided against’ buying SoundCloud.