The Gate Films launches dedicated animation arm: Pen Animation

The Gate Films has continued its expansion with the creation of Pen Animation, a dedicated animation arm.

Pen Animation will be led by Watson

The division, based in Edinburgh, will focus on producing animated commercials, music videos and innovative online content, and will initially be staffed by a team of four.

Explaining the move, Simon Lewis, CEO at The Gate Films, said: “We’ve had an in-house team of animators in Edinburgh for several years, working with clients from Creative Scotland to Jura Whisky, but have noticed a gap in the market recently for the kind of director roster we've now assembled.

“Animation advertising has come on leaps and bounds in recent years and we’ve seen a surge in popularity and demand for it.

“It made perfect sense to invest in a specialist branch of the company here in Scotland and Pen will play a key part in our expansion plans as we look to continue our growth over the next year.”

The animation arm will be led by Victoria Watson.

She said: “I’ve always been passionate about animation and I am extremely excited to lead this new venture. I’ve spent the past few months carefully hand-picking a selection of internationally acclaimed animators and directors to provide us with an incredibly strong and diverse roster that will offer something very different to the rest of the current market.”

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