Coca-Cola Life hits stores marking first new product in 8 years
Coca-Cola has launched its new low-calorie drink Coca-Cola Life, the first time it has rolled out a new product in eight years.
From today (21 August) the drink will be available in supermarkets across Great Britain and aims to offer consumers a different option to Coca-Cola, Diet Coke and Coke Zero with its combination of sugar and stevia leaf extract.
The launch of Coca-Cola Life, which contains a third less sugar and a third fewer calories than regular cola, forms part of the drinks giant’s drive to shake of its unhealthy image.
Jon Woods, general manager Coca-Cola UK and Ireland said: “We are committed to working with others across society to promote well-being and help address the public health challenge of obesity.
“As part of these efforts, we’ve taken steps to provide consumers with more drink choices, including more lower calorie drinks and smaller pack sizes as well as a significant investment to support programmes to help people become more physically active."
Earlier this year, Coca-Cola GB announced it would invest £20m in physical activity programmes through to 2020, in an effort to help get one million people active.
Coca-Cola Life is available in a 330ml can, 500ml bottle, 1.75L bottle, 6 x 330ml can multipack, and 8 x 330ml can multipack.