Adidas urges public to Unleash Your Best in new global campaign

Beating your ‘personal best’ is the aim of the latest Adidas worldwide ad campaign, following the launch of miCoach digital fitness ecosystem Fit Smart.

Created by Iris Worldwide, the campaign focusses on two online films which will be shared via social and digital channels.

With the possibility for extension into retail visuals and print in the future, the campaign urges the public “Unleash Your Best”, while using the miCoach to achieve goals.

Adam Fish was the creative director for the campaign.

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