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Nisa eyes in-store technology drive as it appoints Extreme Creations

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By Natalie Mortimer, N/A

August 20, 2014 | 2 min read

Supermarket chain Nisa has appointed digital marketing firm Extreme Creations as it looks to ramp up its digital and technology offering.

The agency will work closely with Nisa’s team to develop a digital marketing strategy through social media content, bespoke website development, apps, email marketing and in-store technology.

Etienne Botha, head of digital at Nisa, said: “Having a digital agency on board such as Extreme will drive Nisa forwards as a consumer facing company. The agency has over 10 years’ experience and has worked with big brands such as Bic, Lansinoh and the NHS.

“Along with our internal digital team, Extreme will help Nisa lead the way in driving growth through our online and convenience channels.”

Extreme director Mark Gledhill added that the agency is “perfectly placed” to realise Nisa’s digital ambitions and already has a plan of execution in place.

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