Monty Bojangles offers consumers a 'new adventure in taste' with refreshed brand packaging

By Gillian West | Social media manager

Springetts Brand Design Consultants

|

springetts brand design consultants article

August 20, 2014 | 1 min read

Chocolate truffle range Monty Bojangles has worked with Springetts Brand Design Consultants to refresh its packaging ahead of a relaunch this month (August).

Charged with reassessing Monty Bojangles existing range of six products and creating a new coherent brand story and engaging philosophy, Springetts set about creating a challenger brand that was unique to the category whilst also communicating the brand’s quality.

Each box shows a ‘new adventure in taste’, suggested by a collage of Victorian etchings, original botanical drawings and hand-painted illustrations on a vibrant colour palette.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Monty Bojangles brand owners, Andrew Newlands and Pamela Bateman, said they were “thrilled to be working with Springetts” and that they were “utterly delighted with the results” which have “truly captured all of the passion and excitement of the Monty Bojangles world.”

The new packaging will now be listed in Co-op, Tesco, Waitrose, Morrisons and selected high street retailers from late August/early September.

Content created with:

Springetts is an independent, UK-based, international brand agency working across many categories, from large and global to small and local.

Find out more

Trending

Industry insights

View all
Add your own content +