La Redoute signs to new platform to analyse mobile consumer behaviour
Fashion company La Redoute has signed as a launch brand to the Fashion Intelligence platform, a new B2B platform designed to give brands real-time insights into how consumers are interacting with content and products.
Produced by Gleam, a Portuguese-based fashion 'discovery start-up, the platform builds on the segmented user base of the consumer app, which has over 200,000 inspirational and ‘shoppable’ images published and catalogued.
The platform has been built on the data collected daily from the app, which has a current user base of 250,000 across more than 60 countries, and will allow brands to analyse content behaviour in different markets in real time.
Brands will be able to use the visual and analytical platform for insights into the most shopped for or most engaged with looks, analyse market engagement daily, weekly or monthly, and real-time consumer preference.
Maria d’Orey, managing director of Gleam, said: “We’ve created the B2B platform for buying teams and merchandisers who may be looking for real time insights into particular market trends, or marketing professionals planning to target actual and potential customers by starting a brand activation campaign.
“Following a successful first year of our consumer app, it made sense to make the data we are continuously gathering available to brands to use Gleam as a complete platform for insight into the fashion consumer in a highly competitive industry.”
Gleam is currently working on the platform to be able to integrate an API for brands and is also developing a targeting mechanism in app for campaign creation and distribution
The company is in talks with a number of high profile brands to add to its client list.