Huge and Do Bem collaborate to launch Brazil's first fitness tracking smartband

Digital Agency Huge and Brazilian natural juice brand ‘do bem’ have announced the launch of the ‘do bem máquina’, Brazil’s very first Brazilian smartband.

The smartband is lightweight and waterproof

The silicon smartband, measures the movements and sleeping patterns of users and provides data for an accompanying mobile app.

It will register daily activities such as the number of steps taken, calories burned and distance traveled. Additionally, the smartband encourages users to lead healthier lives by assessing levels of exertion.

Four different LED colours red, yellow, green and blue will indicate users‘ activity levels so they can track their progress and build upon their fitness levels.

The smartband takes three seconds to sync a user’s data with the app - producing an easy-to-read graphic.

Eduardo Torres, vice president and managing director of Huge Latin America, said: “Our goal in designing do bem máquina was to simplify users’ lives while encouraging healthy lifestyles.

“We’re incredibly proud to have had a hand in launching Brazil’s very first smartband.”

Marcos Leta, founder and president of do bem, said: “In 2012, we felt the need to give a more complete experience to our users.

"We know that they already had our juices as a healthy fuel for their bodies, but we needed to provide them more information. That’s how do bem máquina was born.”

This comes as wearable tech such as smart watches was on Monday projected to overtake tablets in the portable computing market by 2018 in a report released by analyst group CCS Insight.

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