The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

August 19, 2014 | 1 min read

Dong Nguyen, the creator of Flappy Bird, is set to launch a new game: Swing Copters.

In a style similar to Flappy Bird, the game is powered by tapping the screen to move the main character - in this case a man in a propeller hat instead of a bird – along the screen while avoiding obstacles.

Flappy Bird was downloaded over 50m times when it was first launched, but Nguyen took it down, stating that it was ruining his life and “I cannot take this anymore”.

The new app will launch on Thursday (21 August) on both iOS and Android.

However, it does not seem that Nguyen is looking for a massive success with this release, stating on Twitter “I am making a new game. So people can forget about Flappy Bird for a while.”

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