Digital Transformation

BIMA searches for agencies to help bridge digital skills gap at Digital Day


By Natalie Mortimer | N/A

August 19, 2014 | 3 min read

The British Interactive Media Association (BIMA) is looking for agencies to join the likes of iCrossing, DigitasLBi, Zone, Freestyle Interactive and e3 to sign up for Digital Day, a nationwide initiative that bridges the gap between young people and the digital industry.

Digital Day, for which The Drum is media partner, has been rebranded from D-Day, and takes place on 8 October in schools across the country.

It aims to inspire the next generation of digital talent, against the backdrop of a growing digital skills shortage in the UK.

On the day digital professionals will work with school children to give an insight into life in the industry and give workshops on digital design, mobile apps, social media or web development.

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The ideas developed by the schools are then entered into a nationwide Digital Day competition, with the winning team crowned as Digital Day Grand Prix winners.

Bridget Beale, managing director at BIMA said: “As champions of the British digital industry, one of BIMA’s key aims is to encourage more young people to consider digital as a career choice, and Digital Day is a great way to do this.

“What’s more, taking part is a massively rewarding experience for the agency mentors, too. We hope to get lots more agencies signing up to take part in this fantastic initiative.”

BIMA is particularly looking for agencies to be matched with schools in London, the North West and the Midlands.

At last year’s event, 4,000 students from 100 schools across the UK worked with mentors from 100 of the UK’s leading digital agencies.

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