The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 19, 2014 | 1 min read

This starts with trees and ends with eggs. Chickens seeking shade are somewhere in the middle, as you might expect. Within the pantheon of expert communication we've come to expect from McDonald's this is a middling achievement as it slightly overplays its hand, but will nonetheless offer gentle reassurance to those prepared to take the food giant's claims at face value.

Creative Agency: Leo Burnett

ECD: Justin Tindall

Creative Director: Richard Robinson / Graham Lakeland

Creative: Jon Fox / Rik Brown

Account Team: Rob Cooling / Sarah Kay / Sofia Sarkar / Verity Evans

Planner: Sarah Sandford / Josh Bullmore

TV Producer: Michelle Hickey

Film Production: Smuggler

Producer: Ben Roberts

Editor: Tim Hardy @ Stitch

Post Production: MPC

Sound Design: Gary Walker @ 750MPH

Composer: Mat Davidson

Media Agency: OMD

Media Planner: Kathryn Armstrong

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McDonald's Leo Burnett

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